Fred Shamlian

President & Brand Strategist / Shamlian Creative
President & Creative Director / Beam Brand Studio

As President and Brand Strategist of Shamlian Creative, I work closely with our clients to help them see the relationships they have, and cultivate more of the high value relationships they want.

For more than 20 years, I have consulted with leading financial institutions because few relationships in life are as essential and fascinating as our relationship with money. Throughout, my work has been guided by a simple truth: more valuable relationships begin with love for your customers.

Our 25-year love affair with branding has produced over 1,000 credit card designs as well as enduring partnerships with some of the world’s most successful issuers, loyalty programs, and card payment innovators. As their comprehensive design and production resource, my team and I have:

  • Introduced the Bank One Brand to over 1400 credit card partners
  • Designed over 200 new cards to help reinvent the Chase card portfolio
  • Created new Amazon gift cards and packaging for markets worldwide

A graduate of Carnegie Mellon (BA, Creative Writing) and Indiana University (MFA, Playwriting), I draw on my experience as a writer, designer, director and hands-on leader to foster collaboration and innovation with our clients. More than a decade of research and development has taught me how compassion and joy inform our strategic and creative processes. And a growing desire to work with clients making a positive difference has expanded our marketing efforts on behalf of credit unions, which we believe are a great American institution.

My work has been honored with the ADDY, ANDY, CASE, CLIO, ECHO, EFFIE, and One Show awards.

Posts by Author

If Credit Unions were a brand new idea...

If America's first non-profit ‘bank,' owned by and exclusively dedicated to its members, was created TODAY, how would Apple introduce the first credit union? How would you?

September 10, 2019
One Patriotic Thing

If ever America needed patriots to move our country forward, it’s now. But in these divisive times, how do we come together to build a better tomorrow?

September 10, 2019

Shamlian Creative:
a ready resource committed to your success.

The brand marketers of Shamlian Creative have long been a go-to resource for leading financial firms. Now we’ve set a new course: supporting community credit unions with insights and innovative solutions to help you build more valuable member communities.

Fred Shamlian
President & Creative Director
It’s time to mean more to your members.
Non-profit, member-owned credit unions are uniquely qualified to craft brand messages that inspire trust and loyalty. The challenge is to distill those messages into compelling card designs, shareable social content and memorable member and community experiences. That's how you level the playing field with the payment world’s big players.