The Best Kept Secret

As many as 30 million Americans may switch banks in 2020.

And millions of them – including thousands in the communities you serve – have serious misconceptions about credit union membership, products and access to their money.

Next year is also an election year, when Americans vote to move their lives and country in a better direction. What better time to set the record straight and turn misconceptions into new members?

“The Best Kept Secret” is a delightful campaign that portrays ordinary people suddenly empowered to realize their goals. We invite you to discover a beautifully simple concept with the power to rekindle optimism and trust.

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Shamlian Creative:
a ready resource committed to your success.

The brand marketers of Shamlian Creative have long been a go-to resource for leading financial firms. Now we’ve set a new course: supporting community credit unions with insights and innovative solutions to help you build more valuable member communities.

Fred Shamlian
President & Creative Director
Some of the financial innovators we have served.
It’s time to mean more to your members.
Non-profit, member-owned credit unions are uniquely qualified to craft brand messages that inspire trust and loyalty. The challenge is to distill those messages into compelling card designs, shareable social content and memorable member and community experiences. That's how you level the playing field with the payment world’s big players.