As many as 30 million Americans may switch banks in 2020.
And millions of them – including thousands in the communities you serve – have serious misconceptions about credit union membership, products and access to their money.
Next year is also an election year, when Americans vote to move their lives and country in a better direction. What better time to set the record straight and turn misconceptions into new members?
“The Best Kept Secret” is a delightful campaign that portrays ordinary people suddenly empowered to realize their goals. We invite you to discover a beautifully simple concept with the power to rekindle optimism and trust.
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The brand marketers of Shamlian Creative have long been a go-to resource for leading financial firms. Now we’ve set a new course: supporting community credit unions with insights and innovative solutions to help you build more valuable member communities.