The CU Guide to Branding & Credit Card Design

Credit unions, which do so much for their members and communities, deserve confidence-inspiring brands. Distilling your brand into compelling card designs is how you level the playing field with the world’s biggest issuers.

The key to success is creating designs that express what you stand for in your members’ lives. This informative ebook will help you see your brand through your member’s eyes, and the wide-ranging topics will inspire fresh designs that mean more to them:

  • Crafting the Brand your Members “get”
  • Should you Give Your Card a Name?
  • Make Color your Competitive Edge
  • Designing Cards with Cachet
  • Getting the Best from your Designers
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Shamlian Creative:
a ready resource committed to your success.

The brand marketers of Shamlian Creative have long been a go-to resource for leading financial firms. Now we’ve set a new course: supporting community credit unions with insights and innovative solutions to help you build more valuable member communities.

Fred Shamlian
President & Creative Director
Some of the financial innovators we have served.
It’s time to mean more to your members.
Non-profit, member-owned credit unions are uniquely qualified to craft brand messages that inspire trust and loyalty. The challenge is to distill those messages into compelling card designs, shareable social content and memorable member and community experiences. That's how you level the playing field with the payment world’s big players.