Re-designing an international card series.

Finding the link between two distinct identities.

In London and Geneva, Butterfield Bank is synonymous with private banking, while across the Caribbean, it’s the familiar community bank. To move the brand upscale with a unified identity comfortable to both audiences, Butterfield selected a new design which evokes the islands where the bank is headquartered.

Shamlian Creative collaborated with card printers in the US, the UK and Spain to deliver nearly 30 new MasterCard and Visa cards, including credit and debit cards, consumer & business cards, affinity cards, and cards for varied currencies, We also developed a card hierarchy through the use of color, created a Brand Standards Manual, and provided an online resource for easy access to the latest art and mechanical files.

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Shamlian Creative:
a ready resource committed to your success.

The brand marketers of Shamlian Creative have long been a go-to resource for leading financial firms. Now we’ve set a new course: supporting community credit unions with insights and innovative solutions to help you build more valuable member communities.

Fred Shamlian
President & Creative Director
It’s time to mean more to your members.
Non-profit, member-owned credit unions are uniquely qualified to craft brand messages that inspire trust and loyalty. The challenge is to distill those messages into compelling card designs, shareable social content and memorable member and community experiences. That's how you level the playing field with the payment world’s big players.